Marketing a Personalized Fundraising Campaign

Marketing Emails are the best way to promote your Fundraising Campaign.

1. Ask families to provide a list of emails for family and friends that may be interested in donating.
   
2. Email addresses can be added to the student's campaign by the parents or an admin.
   
3. Send out marketing emails from your organization to all of the family and friends.
   
4. Each email includes the student's personal message and a link to their donation page.
   

See Sample Marketing Emails attached to this article.

Marketing emails that are sent out will go to all emails that have been provided to the campaign. As an Organization you will want to determine:

1. If you want to push out the marketing emails once parents have uploaded their emails to the campaign.
   
2. Or, if you want to tell your parents they will need to click on the email or Facebook tab when setting up their student's page to send out their own personalized email.
   

Both ways work well but you need to instruct parents on the method that will be used.

1) If you plan to move forward with the Marketing emails, we highly recommend sending out a request that all personal pages be set up and all emails be uploaded by a specific date so you can then start the marketing emails at that time.

If parents want to also receive marketing emails, they must add their own email addresses into the student's campaign as well. Otherwise, please communicate with your families using your normal communication methods to create excitement.

To set up marketing emails:

1. Go to Fundraising and select the campaign title.
   
2. Select either of the Marketing Emails buttons.

1. You can draft a new marketing email, view, edit, test, or schedule existing emails.
   

2) If you don't plan to send marketing emails to the entire campaign, we would suggest advising parents to send out their own personal messages from their student's campaign page. You might even turn off the ability to upload emails not to confuse parents.

1. Go to Fundraising and select the campaign title.
   
2. Select Edit this Campaign.
   
3. On the Individuals tab, scroll to the bottom to set the "Allow Families to Upload Email Addresses?" field to No.
   

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